You are currently viewing Pepsi Buys Poppi for $1.65 Billion

Pepsi Buys Poppi for $1.65 Billion

Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending Machines

PepsiCo is entering its prebiotic era.

The company announced March 17 that it has acquired the prebiotic soda Poppi—which gained popularity after Shark Tank’s Rohan Oza invested in the brand—for $1.65 billion. Yes, you read that number correctly. 

“We’ve been evolving our food and beverage portfolio over many years, including by innovating with our brands in new spaces through disciplined, strategic acquisitions that enable us to offer more positive choices to our consumers,” PepsiCo’s Chairman and CEO Ramon Laguarta said in a press release. “More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness.”

Poppi founder Allison Ellsworth said that she and cofounder Stephen Ellsworth created the “better-for-you-soda” in 2015 in their kitchen. As she explained in the press release, they had “a clear mission to create a functional soda that stands the test of time.” 

Source link

Leave a Reply